Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.

With hotel benchmarking, hoteliers are able to use valuable competitive insights to make better-informed decisions and take action where it matters most. However, it can sometimes be difficult to know which metrics you should be paying attention to.

At The Hotels Network, we recently released an ebook for hoteliers, 10 Direct Channel KPIs. In this highly practical guide. we introduce a brand-new KPI framework that highlights the top metrics to focus on when evaluating the direct channel success of your hotel, including THN’s very own KPIs.

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